Federal Contractor Marketing
One Source for All of Your Government Marketing Needs
Marketing to the federal government is only as good as you make it. In a world where getting your message across is key, it is no longer what you know but who you know. However, there are thousands of small businesses who think just because they have a GSA Schedule and the necessary certifications opportunities will come knocking on their door. Nothing can be further from the truth! Those items are simply tools – great tools – that allow you to approach specific audiences within government. But as with any tool, they need to be applied in carefully defined situations.
That’s where we come in. VBP OutSourcing can be your one source contact for all your government marketing needs. To increase the amount of federal business your company gets, you must first increase your presence to the federal government. VBP OutSourcing can level the playing field between you and your competitors by providing you with a plethora of services designed to enhance your corporate image and presence. But don’t confuse us with sales; our focus will be to work with your internal sales system and get you in front of the right people...who make decisions about the services you offer. With the variety of marketing services VBP OutSourcing can offer your business, it just makes sense for us to be your one source for all your government marketing needs.
Database Development:
When you choose VBP OutSourcing for your marketing needs, we first identify who you must target within the marketplace, then develop a marketing strategy to increase your sales and productivity. With in depth market research, we can develop a list of target government contacts. This aids us in quickly identifying new prospects so that we might begin marketing your company to them. To ensure that all prospective clients and buyers are being marketed to efficiently and effectively, we will produce and manage your database of call contacts. This database will ensure that all prospects are contacted in a systematic fashion.
Government Marketing Toolkit:
Our Marketing Toolkit includes a variety of effective marketing tools that help to keep your name in front of your prospect. Whether through the creation of basic collateral materials or electronic messaging, VBP OutSourcing can ensure that your company presents the best image in the government marketplace. Your Marketing Toolkit may include:
- Logo Development & Design
- Website Development & Design
- Business Card and Brochure Design
- Capability Statement
- PowerPoint Presentation
- Electronic & Direct Mail Promotions
Full Service Marketing-2-Go:
Not only do we develop, design and campaign for your agency from our office, but we also step out of the box and away from the computer for you. With this service, we will market, network and present for you in any capacity that you need us. Whether we are attending tradeshows or conducting prospect presentations, VBP OutSourcing can provide full-service Marketing-2-Go!
Lead Generation Campaign:
Even with a very developed and effective print campaign, you might also consider a more personal approach when marketing to your prospects. Through extensive research, VBP OutSourcing can obtain targeted prospect lists for your agency. This allows us to develop and maintain Lead Generation campaigns. These campaigns are designed not only to complement and reinforce your advertising campaign but also to produce sales leads and further increase awareness in the government marketplace. VBP OutSourcing works directly with and for you, managing all aspects of the campaign and reporting detailed campaign results. In addition to our Lead Generation campaign, we can provide your agency with a Closing Campaign, targeting procurement personnel and decision makers at the close of each fiscal year. Through this campaign we attempt to generate incremental small, short-term sales while acknowledging the target audience for their support throughout the year. The Lead Generation campaign includes:
- Researching and obtaining target prospect lists
- Creating the telemarketing script to obtain critical purchasing information
- Training the telemarketers, on our team and yours, so that they would be able to effectively handle the calls
- Managing all aspects of the program
- Reporting detailed program results
Trusted Brands Trust VBP
Testimonials
“The website VBP OutSourcing developed for us is awesome!! They captured our industry and covered everything our business entailed. Good job VBP!!!”
Howard Willis
President, Krupnik Brothers
“Veridyne has been very pleased with the results of its website developed through VBP OutSourcing. They were very responsive and delivered the final product on-time and within budget. I would recommend VBP OutSourcing to any organization looking to ramp up their marketing efforts!”
Sam Patterson
Owner/Founder, Veridyne, Inc.
“VBP’s accounting and bookkeeping team continues to take the time to understand our business in order to effectively maintain our financial books. I recommend VBP OutSourcing to anyone that is looking to concentrate on their core business and is seeking a partnership approach for their accounting and bookkeeping needs. VBP has even recommended a new way of tracking our time effectively so we can get a better handle on time management to maximize our attention to customers while spending quality time on internal issues.”
Dave Jones
Founder/President, Storm Center
“As a VBP accounting/bookkeeping & marketing client of VBP OutSourcing, we are very pleased with all of the services provided by VBP. Their services to our organization are top notch and we are happy with their professionalism and effectiveness.”
Debbie Perry
AKS Management